Customer feedback software for B2B SaaS
Understand what customers need. Decide what to build.
Helpful BoB brings customer feedback together, groups similar requests, and helps you weigh the reasons to build—or wait.
Too many email notifications
5 pieces of feedback · 4 companies
Meridian Ops
“We get an email for everything, so the ones that matter get lost.”
Parkside Logistics
“I filter them all into a folder and read the folder once a day.”
Reasons to act
- Four of the five comments describe the same problem: too much routine email.
- Two of them already work around it by filtering their inbox.
Questions to check
- Could a daily digest reduce the routine emails?
- One team needs custom rules; a digest may not help them.
Free plan
One decision-maker, no card.
Your AI key
AI runs on your own Anthropic key.
Your words kept
Original quotes stay attached.
Your workspace
Feedback stays in your workspace.
- 01
Collect the feedback
Add customer comments with the company they came from. Connect a Slack channel to bring in feedback there.
- 02
Find the common problem
BoB groups similar requests, keeps the original quotes, and summarises what customers are asking for.
- 03
Decide what to do next
Review the reasons for and against a change. Your team chooses what deserves engineering time.
AI features use your own Anthropic API key, with usage billed separately. See setup.
An example
Know why a feature matters before you promise it.
Sales asks whether you can build something. Engineering needs to understand the problem first. Here is the same request seen from both sides.
Want to write your decision down? Use the free feature request template.
Example team decision
- Customer request
- “Give every user their own on/off switch for each type of email notification.” Raised by an operations lead at Meridian Ops.
- What the feedback shows
- Five conversations sit under one theme. Four describe too much routine mail. The fifth asks for different rules per team, which is a different problem.
- What the team could do
- Consider a daily digest with quieter defaults, and check first that urgent alerts still arrive immediately. The team-specific need stays open. Nothing is promised to the customer until the team agrees.
Free
Free
One decision-maker. No card needed.
Company
Talk to us
Several products and decision owners.
Written for product leaders, CTOs and founders deciding on customer feature requests.
Start with your customer feedback.
Add a customer comment and see the requests it connects to.