About
What Helpful BoB is.
Helpful BoB is customer feedback software for B2B SaaS teams. You add customer comments with the company they came from, or connect a Slack channel. BoB groups similar requests into themes, summarises what customers are asking for, and sets out the arguments for and against acting on each one.
It is for founders, product leaders and CTOs at B2B SaaS companies who have to answer customer feature requests without a research team behind them.
We built it because a feature request is not automatically a plan. A request arrives as a solution somebody has already chosen, often from one customer, sometimes in a conversation about renewal. The problem underneath it may be shared by five accounts, or by one. Until you can see the feedback side by side, that difference is invisible — and it is the difference between engineering time well spent and a feature nobody uses.
So BoB organises the feedback and helps you assess it. It does not decide, write code or reply to your customers. Your team does that, and should.
Start with your customer feedback.
Add a customer comment and see the requests it connects to.