For product leaders
Choose product priorities with the customer feedback in front of you.
The loudest request is not always the most common one. Helpful BoB keeps every customer comment with the company it came from, groups the ones describing the same problem, and lays out the reasons for and against acting.
BoB organises and helps you assess. You still choose what gets built.
- 01
Evidence from several customers
See how many accounts described the same problem, in their own words, instead of relying on the request that was raised most recently.
- 02
Reasons for and against
Each theme comes with a summary, arguments for acting now, arguments against, and who the problem affects.
- 03
A rationale you can explain
Because the original quotes stay attached, you can show the next planning meeting why you prioritised what you did.
Example
Does this need a field builder—or one extra field?
Read how it works, or use the free feature request template.
- Customer request
- “Add a custom fields builder to the project view.” Raised by an operations director at Northgate Services.
- What the feedback shows
- Two accounts named the same single field: their internal client code. A third uses the project title for it. Nobody has confirmed the renewal claim attached to the request.
- What the team could do
- Consider one optional reference field rather than a field builder, and check with all three accounts that it covers what they described. Configurable fields stay open for review.
Start with the request you have deferred twice.
Add the customer comments you already have and see what they have in common.