Guides
Practical guides for customer feature requests.
A template you can copy for writing down a feature request decision, a guide to saying no to a request you are not going to build, and shorter notes on the same problem.
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Template
Feature request template
Five free formats to copy or download — customer form, internal template, GitHub/Jira, decision template and emails — plus a filled-in example.
Copy or downloadGuide
How to say no to feature requests
Adapt, defer or decline — and the exact words to send the customer, so nobody is left guessing whether the feature is coming.
17 September 2026More notes
8 September 2026
Briefs, not tickets
A useful brief records the problem, the customer evidence behind it, and what is in and out of scope — so nobody has to guess the intent.
briefsengineering
30 August 2026
The evidence changes the argument
Keep the original customer wording beside the interpretation so the team can see where the evidence agrees and where it does not.
evidencedeciding
15 August 2026
Anatomy of a rejected brief
A walk through an illustrative decision document: the verdict, the evidence behind it, and why the strategic reason matters more than the verdict itself.
implementation briefsevidence
11 August 2026
Building is cheap. Choosing is expensive.
Code stopped being the constraint. Judgement became one. Most teams have not restructured around that yet.
strategyproduct decisions
Start with your customer feedback.
Add a customer comment and see the requests it connects to.